PRIVACY • Rila

PRIVACY POLICY

Introduction

Rila Real Estate, LLC (“Rila,” “we,” “us,” or “our”) operates a real estate platform that includes property listings, real estate auctions, agent services, and a social marketplace accessible through our website, mobile application, and related services (collectively, the “Services”). This Privacy Policy describes how we collect, use, disclose, and safeguard the personal information of individuals who interact with our Services—whether as buyers, sellers, agents, or casual visitors to our platform (the “Site”).

This Privacy Policy applies to your use of any Rila-managed platform, including:

The Rila website (www.rila.io),
The Rila mobile app,
Rila Auctions,
Listings hosted directly by Rila Real Estate and/or affiliated agents or brokerages.

If you are interacting with the Rila platform via a listing or auction, this policy also applies to how your information is used in relation to those services.

This policy does not apply to third-party real estate websites, external agent sites, or unrelated services that may be linked from our platform.

1. Personal Information We Collect

Rila collects personal information in three primary ways: (1) information you provide directly, (2) information we collect automatically, and (3) information from third parties.a. Information You Provide to Us
We collect personal information that you voluntarily provide when interacting with our Services.

This includes:

Contact Information: Name, phone number, email address, mailing address.
Account Information: Username, password, profile details (including your role: buyer, seller, agent).
Listing Inquiries: Messages or forms submitted about properties or auctions.
Client Communication: Feedback, requests, or correspondence sent to Rila support, agents, or auction staff.
Marketing Preferences: Opt-ins for email, SMS, push notifications, or phone calls.
Payment Details: If you participate in an auction or pay fees through the platform (e.g.,
deposit, listing fee), we may collect billing information, though all sensitive payment data
is processed by third-party providers.

b. Information Collected Automatically

When you use the Site or app, we automatically collect certain information, including:
Device Information: IP address, browser type, device model, OS, mobile carrier.
Usage Data: Pages viewed, buttons clicked, listings interacted with, time spent,
navigation paths.
Location Data: Approximate geolocation (e.g., city, zip code), based on IP address or
mobile data.
Online Identifiers: Cookies, advertising identifiers, device IDs.
We use technologies such as:
Cookies: To remember user preferences and session data.
Pixel Tags / Web Beacons: To track user engagement with emails and pages.
Local Storage: To improve site speed and maintain preferences across visits.

c. Information from Third Parties

We may receive information about you from:
Social Media Platforms: If you engage with us via Instagram, Facebook, LinkedIn, or other platforms.
Marketing Partners: If you click on a Rila ad or referral link.
Agents or Broker Partners: If you were referred to Rila by a third-party agent or seller.
Public Records and Property Data Providers: Including tax records, assessor info,
MLS feeds.

2. How We Use Your Information

Rila and its affiliates may use your personal information for the following purposes:

a. To Provide and Improve Our Services

Enable browsing, searching, and interacting with listings and auctions.
Match you with Rila agents or partners based on your inquiries.
Facilitate showings, communication, and transactions.
Process bids, offers, or purchases through Rila Auctions.
Operate and secure your user account.

b. Communication

Respond to inquiries, requests, and support tickets.
Send you confirmations, transaction updates, and status reports.
Notify you of auction deadlines, open houses, or listing changes.

c. Marketing and Outreach

Send you updates about new listings, events, market trends, and promotions.
Deliver relevant content and personalized recommendations.
Conduct retargeting or remarketing via email, social, or display ads (only if consented).

d. Legal and Business Obligations

Prevent fraud, misuse, or unauthorized access.
Comply with laws, regulations, or court orders.
Enforce our terms and conditions.

e. Data Analysis

Evaluate user behavior and platform performance.
Generate anonymized usage statistics.
Improve product features and user experience.

3. How We Share Your Information

We do not sell your personal information. However, we may share it in the following ways:

With Rila Agents or Partners: When you inquire about a listing, auction, or consultation.
With Service Providers: Including website hosting, analytics, marketing platforms, and
payment processors. These third parties are contractually bound to protect your data.
With Legal Authorities: If required by law or legal process.
With Business Affiliates: If we are involved in a merger, acquisition, or asset sale.
With Consent: If you opt into specific sharing or co-marketing relationships.
We do not share your SMS or email consent with third parties for their own promotional use.

4. Your Rights and Choices

You may:

Access the personal information we hold about you.
Correct inaccurate or outdated information.
Delete your data, subject to legal or contractual retention requirements.
Withdraw Consent to marketing communications or data processing.

Opt-Out Options

Emails: Click “unsubscribe” in any marketing email.
SMS: Reply “STOP” to any Rila text message.
Cookies: Adjust your browser or device settings to block cookies.
Google Analytics: Opt out using this browser add-on.

5. California Residents (CCPA)

If you reside in California, you have specific rights under the California Consumer Privacy Act (CCPA), including:

Right to Know: What categories and specific pieces of personal data we’ve collected.
Right to Delete: Request deletion of your personal information.
Right to Opt-Out: We do not sell or share your information, so no opt-out is needed.
Right to Non-Discrimination: We will not penalize you for exercising your rights.

To submit a CCPA request, email: privacy@rila.io

You may authorize an agent to make requests on your behalf, but we may require identity verification.

6. Children’s Privacy

Our Services are not intended for children under 18. We do not knowingly collect personal information from minors. If we learn that a minor has submitted personal data, we will delete it promptly.

7. Data Security

We use technical and organizational safeguards to protect your information, including:

SSL encryption
Firewalls and access controls
Data minimization protocols

While we strive to protect your data, no online platform can guarantee 100% security.

8. Third-Party Links and Integrations

The Site may contain links to third-party websites, apps, or services. These are provided for convenience only and are not governed by this Privacy Policy. Please review the privacy policies of those third parties independently.

9. Changes to This Policy

We may update this Privacy Policy periodically. If we make material changes, we will:

Update the “Last Updated” date
Notify you via email or app alert if appropriate.

10. Contact Us

If you have questions or concerns about this Privacy Policy, or would like to exercise your rights, you may contact us at:

Rila Real Estate

� Email: privacy@rila.io
� Address: 9320 Wilshire Blvd, Beverly Hills, CA 90212, Suite 100-A
� Website: www.rila.io