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A Smarter Way to Sell.

Luxury real estate representation powered by modern marketing, visual discovery, and industry low fees — all on one platform.

About Rila

Not Just a Brokerage. Not Just a Platform.

Rila blends the service of a top-tier brokerage with the reach of a next-generation discovery app. Founded by agents and innovators, we help sellers achieve more, buyers explore better, and agents grow faster — all in one connected ecosystem.

Visual Discovery

Homes presented like social content

Lower Fees

Save thousands without sacrificing service

Global Exposure

MLS + Rila app + curated buyer feeds

For Sellers

Sell Your Home. Keep More of It.

We offer hands-on guidance, modern marketing, and broader exposure — for less than traditional commissions. Whether you’re selling a primary residence or an investment property, Rila gives you an edge.

For Buyers

Discover Homes Before Everyone Else.

Explore listings the way you explore everything else — visually. Rila shows you curated homes based on your style and location preferences, with no pressure and full transparency.

Meet the Team

Real Expertise. Modern Vision.

Meet the founders blending luxury real estate with next-gen technology

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Ben Bacal

Top-producing agent, founder of Revel

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Harry Dheedene

Investor, developer, and product innovator

We created Rila to help sellers win, buyers search better, and agents succeed — all with less
friction and more transparency.

For Agents

Get Seen. Get Leads. No Gatekeepers.

Claim your profile, sync your listings, and get discovered by motivated buyers on Rila. No referral fees. No lead rerouting.

We'd love to hear from you

Contact Us

Send us a Message